How it works

Nominate her now through November 15, or nominate yourself. Vote November 16 to 25. Crowned on Thanksgiving Day with $500.

What it is: PRETTY Impact Mom of the Year is a fundraiser for Pretty Girls Who Serve (PGWS), a Christian sisterhood. It honors the women who pour into others: moms, grandmothers, aunties, stepmoms, godmothers, spiritual mothers and mother figures.
Who can be nominated: Any woman 18 or older who lives in the United States. She can be nominated by anyone, or nominate herself. Members of PGWS's national leadership and their immediate families are not eligible to win.
Nominations: Open now through November 15, 2026, at 11:59 PM Eastern, at mom.prettygirlswhoserve.org/nominate. Anyone can nominate a mom, and a mom can nominate herself. A mom who nominates herself appears right away; anyone else nominated is emailed and appears on the website only after she says yes. A mom can be nominated once; the first nomination she accepts is her page.
Voting: November 16, 2026, at 9:00 AM Eastern, through November 25, 2026, at 11:59 PM Eastern. Each vote is $2.50, cast on a mom's page through secure Stripe checkout. Anyone may vote any number of times.
Votes are purchases: Votes are purchases from Pretty Girls Who Serve LLC. The money supports PGWS's sisterhood and service. Votes are not tax-deductible donations and are not refundable. Each voter receives an emailed receipt.
The winner: The mom with the most paid votes when voting closes is crowned PRETTY Impact Mom of the Year on Thanksgiving Day, November 26, 2026, and receives $500 from PGWS, sent by the method she chooses. A tie is decided by the mom who reached the tied total first. The prize is not transferable.
Fair play: Votes that are refunded, disputed or charged back do not count. PGWS may remove a nomination that is untrue, hurtful or unsafe, and will tell the person who sent it why.
Privacy: We show a mom's name, city and state, photo (if she allows it), story and the first name of the person who nominated her. Emails are never shown. A voter can choose to appear as Anonymous.
Questions: Email pgws@estherfundsinc.org.

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